Believe it or not, there are still businesses missing out on the advantages of having a strong social media presence. We live in a time where most people (with money) spend a large chunk of their day on their phones. Besides using the likes of Facebook and Twitter, one must not underestimate the power of WhatsApp. You can have a direct line of communication to your clients to offer support, interact or advertise.

This article basically will illustrate the upper hand social media has over traditional forms of marketing

Social Media Marketing is very affordable (Not Free)

Compared to TV, Radio and print media, Social Media marketing gives you a lot more bang for your buck. Plus, as an added bonus, everything you do is measurable. From demographics to interaction to link/ad clicks. This also means that, with the mentioned feedback, your strategy can be tweaked and adjusted if need be.

Social Media will drive website traffic

Being active on social media will help you increase the amount of traffic that your website receives. Successful social media activities will always improve the amount of traffic referrals your website receives, playing an essential initial role in your sales funnel.

Connect with Your Target Audience

With social media, you build you own database consisting of your target audience. If you advertise in a newspaper you advertise to their database/readership/listenership. Essentially social media marketing can be seen as an investment, the better the company is that you use and the more money you invest, the better your returns will be. There is always the DIY option, but unless you are an expert, you are probably going to miss out on some returns and even risk losing ground on competitors.

Gain valuable customer insights

Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers. Who they are, what they like, and even how they feel about your brand.

Share content faster and easier

You can advertise to your followers on a regular basis. You can even “go live” and interact with followers in real time.

Improve your customer service

This is the most important reason why social media is so effective. If your clients aren’t happy with your product/service they can contact you in a convenient way. No holding 45 mins on the telephone until a consultant can talk to you. Bad customer experiences can be solved quickly and efficiently and often be turned into a win for your brand.

Basically, social media can be a “one stop shop” for all your marketing, sales, customer relations and branding activities. Definable an investment worth making!